Ka Wai Ola - Office of Hawaiian Affairs, Volume 38, Number 11, 1 November 2021 — Hawai' i's 2020 Census Campaign Wins a Gold Effie Award [ARTICLE]

Hawai' i's 2020 Census Campaign Wins a Gold Effie Award

The Kālaimoku Group, a Native Hawaiian-owned marketing ageney based in Honolulu has earned another award for its eontribution to the 2020 Census eampaign. The 2020 Census Campaign orehestrated by The Kālaimoku Group, in conjunction with VMLY&R marketing firm was awarded a Gold Effie in the Gov-

ernment/Public Service category. The campaign featured a historic music video directed by Ruben Carrillo and Dawn Kaniaupio and produced by John Aeto of The Kālaimoku Group that showcased leading Native Hawaiian i and Paeihe Island musicians eoli laboratinginacoverofT/)is7sMe, a song from the motion picture The Greatest Showman. The project was recorded on location in Los Angeles, San i Francisco, New York and Hawai'i. I This Is Me featured the talents of

Amy Hanaiali'i Gillom, Lehua Kalima, Kalenakū, Raiatea Helm, Natalie Ai Kamau'u, Mark Keali'i Ho'omalu, Jerome & Tinifu Grey, and more. The Kālaimoku Group's 2020 Census This Is Me music video also won an Emmy Award and two PELE Awards. The video has garnered over one million views on Facebook and YouTube since launching in early 2020. The Effie Awards were established in 1968 by the New York American Marketing Association as an awards program to honor effective advertising efforts. For more information go to www. efhe.org.