Ka Wai Ola - Office of Hawaiian Affairs, Volume 27, Number 2, 1 February 2010 — KS Mālama Card spreading the wealth [ARTICLE]

KS Mālama Card spreading the wealth

A new discount shopper program by Kamehameha Schools is helping to generate business for the schools' commercial tenants and ineome for the school's educational mission. The Mālama Card program, a free program open to the puhlie, offers discounts at participating retailers, all of whieh are located on lands owned by Kamehameha Schools. As of the New Year, there were 113 participating merchants statewide, at the Royal Hawaiian Shopping Center, Windward Mall, Pearlridge Center, Kāhala Mall as well as properties in Kapālama, Waipahu, Waiakamilo Kaka'ako, Keauhou, Hawai'i Kai and Hale'iwa. The trust's mission to educate and improve the well being of Native Hawaiians is supported by revenue generated by the commercial properties. "Whole Foods Market is a big proponent of buying loeal and the Mālama Card fits right in," Elyse Ditzel, marketing supervisor for Whole Foods Market at Kāhala, said in a news release. "The Mālama Card supports loeal retailers, Kamehameha Schools andkeeps Hawai'i green and sustainable." Merchants also include Kona Country Club, Jeans Warehouse, Razor Concepts, Matsumoto Shave Iee, McDonald's Kāhala, Vim & Vigor, Family Dental Clinic and Harley Davidson. The cards are available for free at participating merchants. For a list of merchants and discounts, visit malamacard.com.