Ka Wai Ola - Office of Hawaiian Affairs, Volume 23, Number 2, 1 February 2006 — ʻŌlelo on KCCN [ARTICLE]

ʻŌlelo on KCCN

I would like to praise the letter that was sent in by I.F. Choo ( KWO , Ianuary 2006), chastising those in the broadcast media who are kāpulu in their pronunciation of Hawaiian words. I too get aggravated when I hear the name of our own Queen Kapi'olani mispronounced in the radio and television commercials for Kapi'olani Medical Center (sounds like Copiolani) or when people say Kapālama with the emphasis on the first syllable. I think that those who are in the media have a

responsibility to pronounce words correctly, no matter what the language - but especially the native language of Hawai'i. I continuously try to correct our clients' mispronunciation of Hawai'i, but sometimes to no avail. They say they want it in a way that is not correct. J.F. Choo, however, is not correct that all radio and television personalities (except for those on KHUI) fail miserably in their pronunciation. Our program director at KCCN F.M. 100 reminds us of the importance of using correct Hawaiian. Davey D., Lina Girl and I have all taken Hawaiian language classes.

We take our jobs and responsibilities very seriously, especially since we also work shifts on KKNE A.M. 940, whieh only plays traditional Hawaiian music. While we occasionally mispronounce words in Hawaiian and English (it happens from time to time no matter what the language), we make it a point to do our jobs as best we ean in any language. E ola mau i ka 'ōlelo Hawai'i! Bill Van Osdol KCCN F.M. 100 Via the lnternet

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