Honolulu Republican, Volume IV, Number 501, 19 January 1902 — Page 3 Advertisements Column 3 [ADVERTISEMENT]

REMEMBER ! REMEMBER! E. V. Jordan’s BIG DISCOUNT m Is Still On. REMEMBER!. REMEMBER! '*>>>>>>>>!>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> THE * * THE advertiser's best friend is the medium through • which he obtains the biggest returns for his money. J One medium which i« used by advertisers to a great » a extent is the circular ojt booklet The circular or £ * booklet is always ineffective, unless it is v.-rv handsome— • £ handsome enough to attract the eye of the man to whom it v a is sent, no matter how busy he may be. A booklet hand- Z * e enough to do this almost always costs from three to ;■ a four rents apiece. There Is the nailing to count in (two 2 * cents a copy, of course); there ;s the tr üble in getting a list Z * of names, and in addressing. Altogether th-> cost will figure w a up to about seven cents a copy for a good booklet Two 2 A thousand circulation in a booklet is very large Two thou- v * sand circulation at seven cent* is $l4O. I propose to show 4* a that you can invest $l4O in newspaper space and get retum| S * five fold of what you would get through a booklet. w A J | Newspaper Space Is Valuable I * w J In the fi-«t place th> -. . For $l4O y*»u can get w a a good sixid apace in a newspaper of good circulation for 2 a ■ ' a long time. You know foar nawpapei rat-s: you can w £ figure it ont to suit y MU* own instance mil h b.-tter than I • a ‘an. So much for cost I Now for Effectiveness : *o * You must tell your customers how mi. h your good- are w J going to cost. An advertisement without a price is like meat 2 a without salt—it will do yon n< good How can you put « 2 prices in a booklet when you are doing a strictly retail busi- w A ness? You have competitors; you have to change your JJ A prices constantly to meet theirs, and to meet other ►•*!- v Jf geacies. The first change of a price will kill the effective w a ness of a booklet, and where are yon? Your advertisement Mi in a newspaper may be changed as many times as you de- •» 2 sire. You are constantly up-to-date. w s The Newspaper Is Effective ; M J M Any kind of a newspaper has mure circulation than vou w J obtain through a booklet for 1140. Newspapers rea h * A. the heart of the home. Every one reads them and they are J 2 far more certain to obtain close attention than any printed w a matter which you would send. If you sent printed matter * a of your own accord to persons who do not know vou. vou * J would be putting yourself face to face with them without a v A guarantee. They have nothing to judge the quality of your J a goods by, and (hey <an only take what yw lap on our own w •* paper and in your own way. Anybody can sav as much aa w a they please. w ai When your matter appears in a newspaper of go'-d circu- « 2 lation and good standing the newspaper is a guarantee for w a what you say. Newspapers are always particular as to whom J 2 their advertisers are. (I speak of good newspapers always • v A Your ads will gain a value besides their inherent one. They * A will be vouched for, and this Is not to be despised You Z j have a certain fluctuating trade, which is always vaiuahb w jj and which needs s me sort of an introdu* tlr.n to your store. w This introduction the newspaper gives you. Z Good Paper Adds Dignity ; V You are la X?a by the company you keep, yuu know, w and if your ads appear in a paper which holds itself up b< v fore the masse* as a leader you will be known as a patron * of what is good, and you will obtain trade fr m those whom w it is worth trading with. JJ On all scores I consider newspaper advertising by far Z the best. On the score of cheapness; on the score of being w able to constantly change your announcements; on the score J of direct and immediate returns; and on the score of being « introduced to people, to strangers, as a store which can af w ford to announce its news to every one In a dignified and J straightforward manner, and this is the manner which bring* trade that pays. w FRANKLIN BURNHAM. J » New York City. * * * A A A * The above article, written by of the best Informed v * advertising men in the country, is In line with th« business w a policy advocated and maintain-d b- THE HONOLULU RE- * PUBLICAN. His descrlpti n of a good newspaper and Its w J superior merits as advertising m diem * d;»tl*vt!y app!;- w a cable to an essentially reliable an 1 dignified family pap-r of Z 2 large circulation, snch as THE REPUBLICAN. <<<<<<C<<<<<« * <f

The Union Express Co., Office with Evening Bulletin. U> Kin* Street Telephone 80 We move safes, pianos and furnitare We baa! freight and lumber. We sell black and white sand. We meet all incoming coast steamers We check baggage on all outgoing team era. W. LARSEN, » Manager Board, $4.50 per week Meals, - - - . 25c Each PRIVATE MSI FSI LAOIEt. EVZBYTHING NEW. CLEAN and FBSSH. Jl?e popular f^estaurarjt B th~l Street, sack o' PostofflceL

EXCORE SALOOX Choice Wlnea, Liqnora and Cigar RYAN A DEMENT. s Northwest comer Hotel sumi Street*. . DEPOT SALOOX r Honolulu Brewing and MaKfeg Draught and Bottled Beer. King street, opp. O. R. k L. Co. Depot , j RYAN A DEMENT. Prof. |l TAUTASC-^.-i Nunaau Street. Back o? Club Stable*. I - Fine Bath Hoo^e. Fine Barber Houee. Fine Imported Cigar*. F.ae Boot Polish Stand