Hawaii Holomua, Volume III, Number 169, 21 July 1894 — Hawaiian Hardware Comp’y. [ARTICLE]

Hawaiian Hardware Comp’y.

Tfae Advertiser who catches a persons eye usually wins a customer. Many different styles , of advertising have been adopted aud witb more or less success, by the believers in the use of printers ink. The mannfacturers of Pears Soap, for instance, oeeaaion ally bny paintings that have been on*exhibition in the Pari’s Salon and have litbographs made from them for the pnrpose of bringing their product before the people. In addition to such side issues, Pear spends hnndreds thousands of dollais annually among the newspapers and magazines. Some years ago tbe Agents of certain article on sale in New York made a hit in advertising by having on Broadway during bus iness hours two fatluessly drossed Negroes wearing very high collars, on the backs of whieh was printed “Use Sraiths Pills.” The idea wus novel and tbe public caught on. Risiug Sun Stove Polish has been kept before tbe pnbiic for years through persistent, and sometimes expensive advertising. Tweuty cnld years ago the manufacturers of tbis poIisb started balf a dozeu mon acrossthe oruimeutto pamt signs on rocks and fences. The Aermotor Co., of Chicago have increased its sales more than five ■ j hundred per cent in two years bv ' the use of printers ink. We beheve we have been iustrumenial in increasing the sales of tbe Aemotor by keepingeverlastingly at it in Hawaii. We do not wish to say tbat advertising will sell auy manufactured article; there is no use spending money in advertising ‘eheap and nasty” goods because the people will not behoodwiffked. If Haviland Ohina was not the superior article it is, all our advertising of it have sold the thonsands of pieces that we have. We simply eall tbe attention of the people to it and its superior quality is apparent to the customer directly a pieee of it is examined. Printers iuk has helped the sale of the Jameg Locked Fence but it would not have dones so if it had been asflimsy as the or dinay wire (enee. First; the economy tbere is in building it recommends it to tbe plantation manager and ; then its aurability clinches the i the sale If the stays and washers cost as mueh as an ordinary redwood post onr sales of the material wonid not bave reached snch enormons proportions. Our average sale of the Pansy Iron Stove is about two a day the year round. If was not the best iron stove on the market we j wou!d not sell that many m six montbs. Advertising is the tip to the publ:c the good points in thearticle sells it just as the good qualities of the Fischer Steel Range make it a desirable articie fnr people who wisb to economise in the ose of (nel. We bny only what has proven good after people in the United States or £urope have given it a trial; we profit by their experince if the articles are goood we boy and sell ihem; if they are poor we steer c)ear o( them. When we sdvertise an article it is to attract atteniion to it; the newapaper tbe button we posb. tbe selesman does tbe rest

Persistdot advertising coapled with the article beiog a superior ! one has sold thoosands of tbe iFnnt Walcot Emory Fiie. If it had been no better than an or* dinaiT scythe stone ve probably wonla not have sold twenty. When a man finds ont that hia table knives may be keptsh«rp at all times at an expense of nfty cents and a very liUle elbow greasa he ia qnite willing to try tbe expenment

ne Hwiiaw 0. 307 Foit StrM« .