Hawaii Holomua, Volume III, Number 164, 16 Iulai 1894 — HAWAIIAN HARDWARE COMP'Y [ARTICLE]

HAWAIIAN HARDWARE COMP'Y

The Advertiser who catehes a persons eye asnally wins a customer. Many diflerent stylea of advertising have been adopted and witb raore orless snccess, by the believers in the use of printers ink. The mannfactnrers of; Pears Soap, for instance. occasion ally bny paintings that bave been on exhibition in the Pari’s Salon and have lithographs made from them for the purpose of bringing tbeir product before ! the people. In addition to such side issnes, Pear’spends hnndreds j thousands of dollars annnaily among the newspapers and magazines. Some years ago the Agents of certain article on sale in New York made a hit iu advertising by having on Broadway during busiuess hours two fatluessly drossed Negroes wearing very highcollars, on the backs of whieh was prin- , ted “Use Smiths Pills.” The j idea was noveI and the puhlie j caught on. Bisiug Sun Stove Polish has been kepk before the j puhlie for years tlirough persis- . tent, and espensive advertising. Twenty odd \-ears ago the manufacturers of this polish started half a dozen men 1 acrossthe oruimeutto paiut signs on rocks and feuces. The Aermotor Co.. of Chicago have in- ' creāsed its sales raore than five hundred per cent in two years by the use of printers ink. We believe we have been instrumental in incrcasing the s iles of tbe Aeraotor b}’ keepingeverlastingly : at it in Mawaii. We do not wisb to say that ad- | vertisiug will sell auy iuanufactured article; there is no use spending mouey in advertising "eheap and uasty’’ goods becanse tlie people will not be hoodwinked. lf Haviland Cbina was not tue superior article it is, all j our advertising of it would not j have sold the thousands of pieces f that we liave. We simply eall the attention of tbe people to it l and its superior quality is appar- J ent to the customer directly a pieee of it is esarained. Printers ink has belped the sale of tbe James Locked Fence but ! it would not have dones so if it had j been as flimsy as tho or dina3 r wire fence. First; the economy tbere is in building it recommends it to tbe plantation manager and then its durability elinehea the j the sale If the stays and wash- j ers cost as mueh as an ordiuarv redwood post our sales of the i material would not have reacbed sucb enormous j>roportions. Our average sale of the Pansy Iron Stove is ubout two a day the year round. lf was not the best irou stove on the market we wonld not sell that many in six montbs. Advertising is tbe tip t > the publ:c tbe good points in thearticie selis it jnst as the good qualities of the Fischer Steel Kange make it a desiruble article for people who wish to economise j in tbe use of fuel. W’e buy only wbat has proven good after people in tbe United States or Europe have given it a trial; we profit by their experince if the articies are goood we bay and sell tbem; if tbey are poor we steer clear of them. When we advertiso an article it is to attract attention to it; the newspaper ; s tbe button we pnsh, tbe salesman does tbe rest. Persistent advertising conpled with the »rticle being a snperior one has sold tbousands of the Frank Waleot Emory File. If it had been no better than an ordinarv scythe stone we probab!y woola not hav.« sold twentv. Wheaa man finds out that h*is ! iable knires may kept sharp at all times at an expense of nfty oenta and a rery little elbow grease be is quite willing to try tbe expenment Tte Haiaia iartfirt Ci 307 Fort Stxeet