Hawaii Holomua, Volume III, Number 163, 14 Iulai 1894 — HAWAIIAN HARDWARE COMP'Y [ARTICLE]

HAWAIIAN HARDWARE COMP'Y

The Advertiser who catches a persons eye usually wins a cnstomer. Many diflerent stv r les of advertising have been adopted and with more orless success, by the believers in the use of printers ink. The manufacturers of Pears Soap, for instance. occasion ally buy paintings that baye been on exhibition in the Paris! Salon and have iithographs made from them for the purpose of bringing their product before the people. In addition to such side issues, Pear‘spends hnndreds tbousands of dollars annually j among the newspapers and magazines. Some years ago the Agents of certain article on sale in New York made a hit in advertising by 1 baving on Broadway during business hours two fatluessly dressed Negroes wearingvery high collars, on the backs of whieh was prin- . ted “Use Smiths Pills.” The ; idea was novel and tbe pnblic i caught on. Rising Sun Stove : Polish has been kept before the j public for years through persis- ; tent, and sometimes expensive ; advertising. Twenty odd years ago the manufacturers of this 1 polisb started half a dozen men 1 acrossthe orniment to paiut signs on rocks and fences. The Aer- 1 motor Co., of Chicago bave in- j creased its sales more than five | hundred per ceut in two years by the use of printers ink. We beheve we have been instrumental in increasing the sales of the i Aemotor by keepingeverlastingly at it in Hawaii. We do not wish to say that ad- ! vertisiug will sell auy manufac- ; tured article; there is no use spending money in advertising •‘eheap and nasty” goods because the people will not be hoodwinked. If Haviland Ohina was not the superior article it is, all j our advertising of it would not ; have sold the thonsands of pieces : that we have. We simply eall the attention of the people to it and its superior quality is apparent to the customer directly a pieee of it is examined. Printers ink hat; belped the sale | of the James Locked Fence but j it would not have dones so if it had been as flimsy as the or dinay wire fence. First; the economy there is in building it recommends it to tbe plantation manager and ; tben its durability clinches tbe the sale If the stays and wash- j erscost as mueh as an ordinary i redwood post our sales of the j material wou!d not have reached such enormous proportions. Our average sale of the Pansy ! Iron Stove is about two a day the j r ear round. If was not the i best iron stove on the market we would not sell that many in six months. Advertising is the tip : to the puhlie the good points in ' thearticle sells it just as the good j qnalities of the Fischer Steel j Range make it a desirable article for people who wish to economise in tbe use of fuel. We buy only what has proven good after people in the United | States or Europe have given it a trial; we profit by their experince i if the articles are goood we bny and sell tbem; if they are poor we steer clear of them. When we advertise :in article it is to at- j tract attention to it; the news- j paper ; s tbe button we pusb, the ! salesman does tbe rest Persistent advertising coupled j with tbe aiiiele being a snperior i one has sold tbousands of the Frank Walcot Emory File. If it had been no better tban an ordinarv scythe stone we probab!y . woala not have sold twenty. Whon a man finds out that his table knives may be kept sharp at all times at an expenae of nfty cents and a very little elbow grea.se he is quite willing to try the expenment. Tke Banita Haiiwan Cl 307 FortStraet