Hawaii Holomua, Volume III, Number 124, 28 Mei 1894 — Hawaiian Hardware Company [ARTICLE]

Hawaiian Hardware Company

The A'lvortiser who catches a persons eye osaallv wīn> a | cnstoaer. Many Jif!erent styles i of atlvertising hue been aJopte i , aiul w;tb more or less sacce<s, by I the believers in tbe ns«* of prin- ■ ters ink. The manof;ictnrer> of Pears Soap. for icstance. occasion i allv buy paintings that have ! been on exhibition in the P iri’s Salon and have 1 ith■ gr phs made from them for the p«rp*iso of |bringiug tiieir pr*xl ict before the people. In ad-Iition t > sach side issues, Pear spends huudretls ■ thuusands of dollars annualh' - : among tbe newspapers and magazines. Sonie years ag the \gonts of ceitain article on s;ile in New York m.-»de a hit in advertising by baving on Broadway during bus- ! iness hours two fatluessly dressed Negroeswearing very high c >llars. ou the b tcks of whieh was print«xl “Use Suiths Pills.” Tiie idea was novel aud tbe pnhlie ! cauuht ou. Bising Sun Stove Polish has beea kept bef<>re the public for years through persistent, aud sometimes expensive advertising. Twenty odd years ago the manufftcturers cf this polish started half a dozen men acrossthe oruirnent to paiut signs on rocks aud fences. The Aermotor Co., of Chicago have increased its sales more than five hundred per cent in two years by the use of priaters ink. We beheve we have been instrnmental in increasing the sdes of the Aemotor by keepingeverlastingly at it in Hawaii. We do not wish to say that advertising will soll auy manufactured article; tbere is no uso spending money in advertisrng •‘eheap and nasty” goods because the people will uot be hoodwinked. If Huviland Ohina was not the superior article <it is, all our advertising of i) wou!d not have sold the thousands of pieces that we have. We simpiy eall the attentiou of the people to it and its superior quality is apparent to the customer directly a pieee of it is examined. Priuters ink has belped the sale !oftheJames Locked Fenco but it woulJ not have donea so if it had been as llimsy as the or dinay wire fence. First; the economy there is in building it recomraeiids it to the plantatiou mauager and then its durability cliuches the the salo If tho stays and washers cost as mueh as an ordinary redwood post our sales of the muterial would not have reached such enormous i>roportious. Our average sale of the Pansy Iron Stove is about two a day the year round. If was not the best iron stove on the market we woukl not sell that many m six months. Advertising is the tip to the publ:c the goml points in , thearticle sells it just as the good i quaiities of the Fischer Steel : llange mako it a desirable article for people who wisb toeconomi.se in the use of fuel. We buy on!y what has proven good after people in the l'nited States or Europe have given it a trial; we profit by their esperince if the articles are goood we buy and sell them; if they are poor we steer clear of tbem. When we advertise an articie it is to attract attention to it; tbe newspaper ; s th6 button we posh, the salesman does tbe rest. Persistent advertising coup!ed witb tbe art cle being a superior one bas sold tiiousands of the Frank Wa!oot Emory File. If it had been no better than an ordinary scythe stone we probably would not bave soid twenty. : Wheo a man fin*is out that his | table knives may be keptsh.»rp at | ail times at an expeuse of fifty j conts and a v.ry littla elbow | grease be is quite wi!Iing to try tbe exporunent Tas Ha?o Hanlwan £1 307 Fort Street