Hawaii Holomua, Volume III, Number 107, 8 May 1894 Edition 02 — Hawaiian Hardware Company [ARTICLE]

Hawaiian Hardware Company

T’ie Advertiser who catche$ i pers»QS eve asutlly wins a ! cnstomer. Mtnv d'.rferenl sty ! es ->f «dvertisir g have been idopt-«l aud w»tb more or less snccess. by i tbe believers iu the us t * of {>nnters ink. Tbe manufictnrers >>t’ Pears Soap, for iti>i.tnce oceas on •tl!v bnv paintings that htve been on exhib>tiou īn t*:e P .ri's' Salon aud have Iit!i gr.tph> .n tde from tbe«u for the purp>-3 <«f bring ng t ! i-'ir p.‘ >d ct bef «re the {>eo{«Ie. In add.t «>n t> s leh , side issues. Pear- »en«ls huu i «*ds thmis nds "I d>«ll 11 s ann i, iy «moiig the uewsp.«{»ers an.l ui >g >z nes. Sonu* y.»ars ag » the «gent> «»f certain article on sale in N«iw York m <de a Lit in advert sing l»_% naving "ii Dr,»idwav dunng h-is* O» « ’ iness hours two fatluess!y dr« ss«*d N«-gro**s we «ri:igverv liig!ic »li »i,ou thebicksof whieli wts pi uted “Use S uitus P>lls. T i«* idea was novel «nel the t»nl»lic caught on. liisiug S m Stov«* ! Polisb has bee • ke t >t b*f»r * tlie’ puhlie f«»r vears tlm»ugli persis- ! teiit. and SL»metuues expeu'ivej advertising. Twenty <hM ve«rs; ago the maiiuf.tctnrers of th s {>olish started lialf a d«»2on men : «cross the orni ne-it t» p i nt s g«i> on r«»cks au«l f *uoes Llio Aer-; motor C«».. of Cliictg » have iu-1 creiised its >ales iu«>re tlum tiv«* huudred per cen‘t in two years by j the use t of pnuters iuk. "We bolieve we have beeu instran>en- ; t «1 in incre ising tlie s des of tlie Aemot«jr b_v keepingeverlast;i.g!y ;it it iu > lawaii. We do not wish to sav th it adi vertisiug will sell auy mauuf ic-| tured article; there is u» aso ! speiiding m >iiey m a t lvertis;ng •*chea{> and nasty” go >ds be-; cause the people will n.>t be l:ood winked. lf Haviland Ohina was uot tho superior article it is, all our advertising of it w<»uld n««t, have sold the tbonsands of piecesi that we huve. \Vo a.mply cail| tlie attentiou «»f the pe««ple to it and its superi<«r qnality is apj«ar j eut t>» the vustomer directly a | (lieee of it isextminod. Printers ink has t!i«‘ sal« • >ftheJames Loeke l Fence but j t wo dd n«>t h >ve d >nesso if <t ir>«l | been as tiimsv as tlie or «lin >v \vir« fence. First; the econ«>my ther. is in bmlding it recommeu«l> it to the |>laiitati.«n inan igeraiul then its durability clinches tli« the s.tle If the stays and wash j erscost as mueh «s au ordm rv re«lwo"d post our sales of ti>« naterial w<»uld n«»t have r«*achcd ; sueh enormous {>roporlions. • Oar average sale of the Paas\ I I ron St«>ve is >bout tw > a <1 ty th« | vear round lf was not th« I best iron st«>vo on the market »• »»ould uot sell tli .t mmy m s.\ months. Advertisiug is tlie t j t > the publ:c the good poiuts n J t)iearticle sei!s it ju>t ;«s the g«»«Kl (]«.iaiities of t;io Fischer Stev ■ Kaiige make it a desir «ble artic*!«* : f «r {leople wbi> wish toecou"[nis* in the us« of fael. We buy only what has pr >v. n g »o«l after p«.*ople in tlie l uit« ! Statrs or E i r «>pu h-«ye givrn it trial; we prufit by t >etr experince | if tbe articies aro g.«ood we bu\ «ud seli lliein; if tliey are p >oi > westeerc!e>r of them. Wheu we advertise an article it is to attract «tteoti «u t > it; tlie news- 1 j>aper Ls tiie batton we push, the salesiuau iloea tbe rest. Persisteut advert.s;ng eonple-.l with the art cb beiug a s jperic>r . oaa hjs 8old t:ioasao«ls of tbe j Fran< Walcot E,aory File. If it bad heen oo betler t:ian an or din«ry scythe stune we prub«bty w-*ald n>t h tve s->ld tweutv. '»\ heu a m«n fiu«(s oattb.it L s t-«b;e kmves may be ke]»tsb>rp at all līmtS at a n expause of fifty cents „ud a veiy liUle elhuw grease be is qu:le wi!img to tr_» tbe exper>mcnL T U Hif m Cd I M Fo« btnwk