Hawaii Holomua, Volume III, Number 102, 2 Mei 1894 Edition 02 — Hawaiian Hardware Company [ARTICLE]

Hawaiian Hardware Company

Tie A--lvertU.*r wli-» cito’-io s « pers >n- ev-j a> s«!iy w •;> i e ;>»■ >;i or. Mmv ilid -roat • s:rg Ii iv >■ uul witb iu 'ie «>r !«->.< si;occ>s. l*y tbo boIī*;vers i i tlio u.>o «>f pr u ter.s mfc. T'i» ni-«n'*f «ctnrers «*fj Peurs S .«p. f<»r nst «wee cvei> ; <Iiv l»ny pi i:t: g3 (li:it h<\e been on exb.l» t-t*n in t ! »e P*ri s , S.«lon hi;J b:«vc l.tbt>grnp!i$ ;na«lej from t!iciu for tiie pnnp »se «»f ■ briug ag tiieir j*r > 1 ct b _>f *re tb« | eoplo. I-.adl : ua t > si*-h ! si«L» :ssues. Pe.«r >->e.; i> !:iia<;re*is tb u>.u ls «<f J ii .is nnmuily iniong liie n*nvs;*.-:j»ers a:id iu ilt zne' Smi.'V: ti' g tbe 'g*i!> <<f c**rt«in ;«i tic’e ou .s«Ie m N- w York m ul - n iut in ulwrt sing l»y l» iving uii Cr i 1 whv Jiir;ng b.»> ■ īness boars t\vj f i:i .i -ssl v J. « sseil XegrofS vve iriog vt:ry iiig io »li.«r^ iou tbe b ic!cs of w i e’i \v «s pr n - , te-l * Use Si«;tus P.Js." T>e ; ; nle-i \v.is nuvel mul tlie pnb!ic :<- iug!it oi. Pi >i ig S m St«»vej Pohsb iiī«> bee • ke ( *t b >f<»rd the< I puhiie f<*r \e<rs tiirougli persis-, i tei»t. luul sometiim;s espen-ive I > * j nlvertisiiig. T<ve;i‘voJ« ye.r>j .igo tbe m innf;«cturers of t!i s i j*o!isb starteJ iu«lf a Jozau meti i icross tbe orui uent t > pimts gas ou r..cks timl feuces 1'ie Aer suotor Co., of C iic ig > bave iu | creased its sal«;s umre tb m fivi | iiUuJreJ per c-ut m t\voyears 1>.\ tlie use of priuters ink. We l>e!ieve \ve b.»ve l>,;eu instriiitjen t«l in increising tue s les of t!i< Aemotor by keepiugeverlastmg y : at it in ilaw.iii. We «lo n*it \vis!> t > s*v t!i .t aJ vertisis>g will sa!l any manul.ie tured article; tliere is no u>e sj)ending m >uey m nJvertismg ■’eheap uu*l n.ist\ ’ go >«ls be ; canse t!ie people wiil n«>t be hooil | \vmkeJ. If H ivil m.l Oliin « \va> not tlie saperior art.de it is. :i! onr nJvertis ng of it \vou!d n<> | bave so!J tbe tlio isan<ls «>f picc«> l!iut we bave. We simply e.il» tbe attention of tlie pe«*p!e to i’. inJ its sai»8rior qn il.ty is appm ! ; eut t» tiie c ist ):n *r «l;rectly > 1 ! j)iece of it is exouineil. I Pi inters ink bas belpe«l tbe 8a! [ >f tlie J iiue': 1« >cke.1 Fence bu 1 t \vo i]J n>t l)-.ve J me>so ;f >t li >« 1 l>e*-nusfiims\ astheor «l;n y\v.r* | fenc«». Fir>t; tbe ee >nmny tl»eris iu b;iJJmg it recommo!i«l it to tbe plankilion imm <ger «m tlien its dur.ibility clincbes tb< tho sale If llie »i.iys anJ w.isb ers cost «s mneli as an onlin r re«lwo<>d post ,<>nr siles of tli i m>itcriul wmiKl n««t bave reacbe« sucb enoriiio»s prop >vtions. Onr average s«le of tlie P.ns 1 ron Stov« ;s ibont t\v > a «1 ty tb« ve«ar r«>nn«l if \vas n<*t tb< i • , j i)e>t irou st*>vo oa the m in;et \v« : wuuU not s«ll tb.it mmy m siy j montiis. A lvertis ng is tiie t j t > the pnbl:c the g >od poiuts o ! tbe.irticle seil> tt j*i't ;is tbe g >■« ; «pia!ities of t i<; Fi> lier Stee H.jt:go make*it i tles rtb!e artid* ; i f-<r pe ple w!i*i wisb to ecou»m s* in tlie use ttf fuel, We bny onlv wb «t hts pr .v<'i g‘>oJ after people in tbe L*«»>t» •■ j Vat S or E tr >1) ; b .vd giv.;Q it . j tria!; we |-rofi: by t eir experine* ' • if ll»e i rts'cles are g <«kh1 we bn\ • I iiml Keli llieiu; īf ti»ey are p.»oi we st«-er c!e .r of tiiera. Wliea| we adverti>e an utide it is to ut ! . j tract atteu‘-i »n t> it; tiie news j prt;>er is tbe bntton we j>ush, t.>«- ! saieSnutu Jocs the rest. Persis(ent a«lvert.s ng eonple.l ' w.tb t!»e *«rt e j be.ug « si:vera»rj ‘.>nb«s a >11 t« *a> i;i ls uf tbe| Frm< Wiieoi E a >r* File. I{ .t li «J beeu u<> b*-tt»r t <an un or ! d.niry scythd wa prub«bly ; w <nl«l n>t b jv-.* s >1J twenty. i ! Wbeu a nnn finds ont th.it bs< 1 t.*bie kotves iaay be rp at' > ali tiuies ut uD expmse <>f fi;tv ceots «nJ a veiy iitl!e elbow ; grc .se be :s qa.tj w.;l«ng to try tue eipenmeuL i īii 2lfikC5 au'HiK ff)., W. i,' ... ’